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Beyond Talking Points: Creating a Leadership Engine |
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 Melcrum Presentation
2008 Summit
Sydney, Australia
September 10, 2008
You can't not communicate.
Everything a leader says and does communicates. Leaders communicate their priorities by how they use their time, what's first and last on their agenda, who they reward and who they promote. They signal what's important by questions they ask, structure they create and bureaucracy they eliminate. Everything a leader says and does communicates something. People who surround that leader search every action or inaction for meaning. And they act accordingly.
Many communication people have played a relatively passive or reactive role in strengthening organizational leadership. They created talking points or provided communication training. Many communication practitioners are realizing that world class training and talking points are worthless if people in leadership roles are the wrong people or if they aren’t being held accountable for leading. In this presentation, Jim Shaffer, author of The Leadership Solution, will discuss the role leaders must play to get results by getting everyone in their organizations moving in the same direction. And he’ll explain the new role that communication practitioners are playing to help create a leadership engine that goes beyond training and talking points and gets to the real heart of leadership and the communication roles they must play.
You’ll learn:
- How their leaders agree on new communication roles and expectations
- How to assess leadership communication performance
- How to connect leadership expectations to the leadership selection, development process; and
- Ways to hold leaders accountable for living the expectations
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