|
Reinventing the Communication Function to Add Value |
| Print |
|
E-mail
|
Melcrum Workshop
2008 Summit
September 9, 2008
Sydney, Australia
Competitive forces are pressuring communication functions to increase the value they add to their enterprises. Many are responding by reinventing their work. They’re focusing less on merely distributing information and more on solving real business problems caused by communication breakdowns such as lack of information, mixed messages, inaccurate and slow-moving information. They’re worried less about getting messages out and more about getting results that matter. An infatuation with “staying within a budget” is being replaced by an obsession with generating high returns on investments.
What are these best practice companies doing and how are they doing it?
In this session you'll hear:
-
The business case for reinventing the communication function's role and work
-
How communication breakdowns cause people and their organizations to under performance
-
How communication, engagement and performance improvement link together
-
What communication departments at FedEx, ConAgra Foods, Owens Corning and others have done to improve quality, productivity, sales, speed and safety-with huge returns on their investments
-
How to identify the best opportunities to improve performance by better managing communication, information and knowledge;
-
A five-step performance improvement process that will create and sustain performance improvements
-
How to integrate lean, six sigma and kaizen into your efforts to create a more engaged workforce
-
How to select a pilot performance improvement opportunityHow to set performance targets
-
How to use your success to replicate the process in other parts of your organization.
|
